One Good Deed Today: E2

One Good Deed Today. Is an admirable motto to live by (what's *your* good deed been today?), but it's also an excellent new shop too. 

This lifestyle store is right on Kingsland Road in the heart of Hoxton. Its (hard to photograph, but you get the point...) neon sign and the promise of lifestyle products, coffee and doughnuts are enough to tempt any self-respecting Hoxtonite away from the lure of the neighbouring Vietnamese restaurants.

One Good Deed has a pleasing mix of paired back and often nicely unexpected products (homeware, accessories, apothecary), featuring lots of independent designers.

The Garden Edit section and some superb plants in store especially tickled this new houseplant obsessive. 

And extra points given for this most impressive cheeseplant - just look at this monster!:

But now let's talk about the elephant in the room...you didn't think I wouldn't bang on about that AMAZING floor did you?! The impressive interior of One Good Deed was actually designed by one of its owners (who also has her own products on-sale in the store too natch) who hand coloured these marvellous wooden tiles. I need this pattern and colour combo in my life. On my floor. As tiles on my wall. As a fabric on my bed. Anywhere. Love!:

Lovely. Anyway do pop into One Good Deed Today (or they also have a rather nice website). Go for the shop (and the floor), but don't forget to stay for the doughnuts mmm.